LinkedIn has become the go-to social platform to vet your business contacts. So it should come as no surprise to you that having a photo that speaks to your professionalism is required. Your LinkedIn profile photo should tell anyone who sees it the most important things about you. A good photo assures you that people remain on your profile to learn more about you and your work.
Pay Attention to the Technical Side
First off, we recommend that you have a professional headshot done – a selfie does not cut it. The reason we say this is that in order to get a good photo of you, there are a lot of details that need to be taken care of; good lighting, a flat (non-distracting) background, taken in a high resolution, with good proportions…just to list a few. There is just too much for one person with a selfie stick to handle. Make the investment of hiring a good headshot photographer and you’ll see the difference.
Dress to Fit In
Who is your tribe? Dressing the part is important because in many cases your LinkedIn profile will be the first thing a colleague or prospective employer sees. The easiest way to communicate “I’m like you guys” is to wear the typical garb of your people. Are you an investment banker? A sharp suite it required. Are you a game developer? A nice looking tee-shirt will do. Are you a nurse? Well-ironed scrubs are a must. Do a little research and you’ll find that this simple trick lends credibility to your profile.
Smile or Just Look Comfortable
What is generally thought of as the hardest part, should actually be the easiest: look like you. Too many people work hard to create a look that is not in them. Trust us, you look great just as you are. If you’re smile-r, smile. Not a smile-r? Then don’t. If your personality is expressed through your eyes, then focus on the eyes. However you feel comfortable, that’s the photo that needs to be taken. What you want to communicate is approachability and openness. That’s a profile photo that gets messages and calls.
Those are our tips on taking a like-worthy LinkedIn profile image. Remember that you need to give people a brand experience – make sure your photo aligns with who you are as a person and a professional in your field. Let us know if we can help any further.